US EditionCVS Media Exchange Teams with Reddit to Expand Reach, Tap into Health-Focused Communities – Beet.TV
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CVS Media Exchange Teams with Reddit to Expand Reach, Tap into Health-Focused Communities – Beet.TV
CANNES — CVS Media Exchange (CMX), the retail media arm of CVS Health, is teaming up with Reddit to unlock new advertising opportunities for brands, tapping into Reddit’s vast, high-intent communities focused on health, wellness and beauty. “Our collaboration with Reddit will be available early Q4 of this year,” said Raphaela Walsh, head of product at CMX, during an interview with Jon Watts, managing director of the Coalition for Innovation in M…
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