Customers Happy After Cracker Barrel Restores Beloved ‘Old Timer’ Logo

Customers Happy After Cracker Barrel Restores Beloved ‘Old Timer’ Logo

GALLUP, N.M.—Travis, a New Mexico local, understands the nostalgic charm that draws people to the “Old Timer” logo featuring Uncle Herschel at Cracker Barrel restaurants. It’s a familiar and reassuring sight, something you notice right away when you get off the highway, he said. “Everybody attaches themselves to a brand. We’re used to seeing it,” said Travis, who preferred not to share his last name, before entering the Cracker Barrel Old Countr…