US EditionCuervo Focused On Core Tequila Category Amid Market Challenges - Shanken News Daily
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Cuervo Focused On Core Tequila Category Amid Market Challenges - Shanken News Daily
Grupo Cuervo posted full-year net sales down 5.5% on a like-for-like basis to $2.5 billion for 2025, on volume down 4.4% to 24.3 million 9-liter cases. Despite the sales decline, the group’s EBITDA climbed 15% to $638 million, boosted by … Continue reading → The post Cuervo Focused On Core Tequila Category Amid Market Challenges appeared first on Shanken News Daily.
Becle, the company that owns the tequila José Cuervo, faced a challenger 2025. While the consumption of tequila is moderated in markets such as the United States, Canada and Mexico, the company managed to double its profits. In the year, the consolidated net profit increased 118.4%, to reach 8,654 million pesos, compared to 3,962 million pesos recorded in 2024. The company said this growth is due to an increase in operating profit and a profit i…
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