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CTV’s Dual Markets Demand Signal Clarity, Says Peer39 CEO Mario Diez – Beet.TV

Summary by Beet.TV - The Root to the Media Revolution
The connected TV (CTV) landscape is splitting into two distinct arenas, creating a complex environment where advertisers and publishers need to fine-tune their strategies. One side caters to the traditional upfront model while the other embraces programmatic, performance-driven buying, according to Mario Diez, CEO, Peer39. “In both of these environments, there’s one common stream – (advertisers) mimic how they buy linear, knowing where they run,…
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Beet.TV - The Root to the Media RevolutionBeet.TV - The Root to the Media Revolution

CTV’s Dual Markets Demand Signal Clarity, Says Peer39 CEO Mario Diez – Beet.TV

The connected TV (CTV) landscape is splitting into two distinct arenas, creating a complex environment where advertisers and publishers need to fine-tune their strategies. One side caters to the traditional upfront model while the other embraces programmatic, performance-driven buying, according to Mario Diez, CEO, Peer39. “In both of these environments, there’s one common stream – (advertisers) mimic how they buy linear, knowing where they run,…

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Beet.TV - The Root to the Media Revolution broke the news in on Monday, March 24, 2025.
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