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CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer – Beet.TV
Summary by Beet.TV - The Root to the Media Revolution
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CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer – Beet.TV
RANCHO PALOS VERDES, CA – As connected TV continues to pull viewers and ad dollars online, the advertising ecosystem is entering what may be its most dynamic, and complicated, phase yet, said Stacey Bohrer, senior vice president of buyer development for the Americas at OpenX. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat LA, Bohrer described today’s media landscape as “ridiculously busy,” evolving rapidly and becoming more d…
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