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CTR (Click-Through Rate): The Marketing Metric That Makes or Breaks Your Campaigns - Digital Boom

Summary by Digital Boom
CTR (Click-Through Rate) is the percentage of people who click your ad, email, or link after seeing it. It’s the difference between campaigns that burn through budgets and those that drive real business results. Here’s why CTR matters: Google rewards high-CTR ads with better positions and lower costs. Facebook shows high-CTR content to more people. Your boss judges campaign success by it. Simple as that. How to Calculate CTR (It’s Simple Math) C…
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Digital Boom broke the news in on Sunday, June 8, 2025.
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