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Crystal Light is getting boozy with new lower-calorie Vodka Refreshers

Summary by Detroit Free Press
Kraft Heinz - head of powdered drink brand Crystal Light - is branching into alcohol. Its new Vodka Refreshers are low-calorie and low-alcohol.

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Crystal Light is getting boozy with new lower-calorie Vodka Refreshers

Kraft Heinz - head of powdered drink brand Crystal Light - is branching into alcohol. Its new Vodka Refreshers are low-calorie and low-alcohol.

·Detroit, United States
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foodbeast.comfoodbeast.com

Crystal Light Gets Into Canned Cocktails With New Vodka Refreshers

Crystal Light is joining the canned cocktail scene with its Crystal Light Vodka Refreshers. According to the brand, nearly 1 in 5 of their consumers… The post Crystal Light Gets Into Canned Cocktails With New Vodka Refreshers appeared first on FoodBeast.

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brand-innovators.combrand-innovators.com

Crystal Light enters the pre-mixed adult beverage category - Brand Innovators

Flavored beverage drink and mix Crystal Light is entering the increasingly crowded pre-mixed alcoholic beverage category with a new line of canned drinks.  The new Crystal Light Vodka Refreshers are a lower-calorie, lower-alcohol option than many of the leading pre-mixed cocktails on the market, with only 77 calories per can. The product will launch in Wild Strawberry and Lemonade flavors.  The beverages are crafted in collaboration with Barrel …

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brand-innovators.com broke the news in on Monday, March 10, 2025.
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