How Brands Can Make Better Use of Loyalty Data

How hotels can attract and retain loyalty members

Choice Hotels’ Nandika Suri shared why experiences are important to today’s travelers and how brand partnerships can enhance a loyalty program’s value.

How brands can make better use of loyalty data

Executives talk loyalty during a virtual live event with Marketing Dive, CX Dive, Hotel Dive and Restaurant Dive.

Carnival Cruise Line’s new loyalty program angers some customers. ‘One of the dumbest things I’ve ever seen.’

Cruising into the Future: Carnival Cruise Line Selects DXC Technology to Power Technology Infrastructure

ASHBURN, Va., June 23, 2025 /PRNewswire/ – DXC Technology (NYSE: DXC), a leading Fortune 500 global technology services provider, and Carnival Cruise Line, the world’s most popular cruise line, today announced a multi-year agreement to power the cruise line’s technology infrastructure.  This partnership will support Carnival’s guest experience across its global fleet, as well as its portside and shoreside operations. DXC will deliver reliable a…

Carnival Cruise Line promises to listen about loyalty changes

Yes, Carnival Cruise Line’s announcement about its new Carnival Rewards loyalty program was, without a doubt, an epic fail. Although the cruise line needed to evolve its approach to loyalty, turning it on its head was clearly a bad call. Related: Carnival Cruise Line rep threatened over loyalty…