CrossCountry Trains Celebrates Trainspotter Rivalries in Light-Hearted New Ad

CROSSCOUNTRY CAPTURES THE JOY OF POLITE RIVALRY IN NEW CAMPAIGN – Marketing Communication News

Rail enthusiasts find competition and connection in latest film by McCann Birmingham CrossCountry Trains is embracing the joy of hobbies, rivalry and human connection in its latest film, A Picture Perfect Rivalry, by McCann Birmingham. The light-hearted new campaign celebrates the simple joys of doing what you love and the bonds that can form along the way. In the film, two rail enthusiasts share an intense, but rather polite, rivalry. Their comp

CrossCountry Trains celebrates trainspotter rivalries in light-hearted new ad

Rail operator CrossCountry Trains is looking to capture the “joy of polite rivalry” in a light-hearted new campaign film breaking across the UK this summer. Developed in collaboration with creative agency McCann Birmingham, ‘A Picture Perfect Rivalry’ will celebrate “the simple joys of doing what you love and the bonds that can form along the way”, featuring two rail enthusiasts sharing an intense, but rather polite rivalry. The rail firm’s camp…