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Crisis? What crisis? UK the powerhouse as digital soars - DecisionMarketing
Marketers might be planning to spend more on traditional channels this year, but the pan-European digital advertising market is still powering ahead, achieving double-digit growth and surpassing £100.2bn in annual revenue for the first time, with the UK in the driving seat. So says IAB Europe’s 2024 AdEx Benchmark Report, now in its 19th year, which includes data from 30 national markets – Portugal makes its debut this year – while it also feat…
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