Meta faces row over plan to use European data for AI
- Meta announced on May 14, 2025, it will start using personal data from about 400 million European Instagram and Facebook users to train its AI models from May 27.
- This follows Meta's reliance on a 'legitimate interest' legal basis under EU privacy rules, which NOYB and privacy activist Max Schrems strongly dispute.
- NOYB sent Meta a cease-and-desist letter and plans to seek an injunction and possibly a class action under the EU Collective Redress if the data use proceeds without explicit opt-in consent.
- NOYB estimates damages around €500 per affected user, potentially exceeding €200 billion if all users seek redress, while Schrems called Meta’s data needs absurd and unnecessary.
- The dispute highlights tensions over data use for AI in Europe and indicates Meta may face significant legal challenges and pressure to adopt clearer consent mechanisms.
14 Articles
14 Articles
Austrian Group Questions Meta’s ‘Legitimate Interest’ In Using EU Data For AI, Threatens Legal Action Over $200 Billion: '...Making Money Is More Important Than The Rights Of Its Users' - Alphabet (NASDAQ:GOOG), Apple (NASDAQ:AAPL)
Austrian advocacy group, NOYB, is gearing up to seek an injunction against Meta Platforms (NASDAQ: META), potentially leading to billion-euro damages claims. This action comes as a response to Meta's plans to use Europeans' personal data for AI training.


Meta faces row over plan to use European data for AI
A Vienna-based privacy campaign group said Wednesday it has sent a cease-and-desist letter to Meta, after the tech giant announced plans to train its artificial intelligence models with European users' personal data.
Advocacy group threatens Meta with injunction over use of EU data for AI training
BRUSSELS :Austrian advocacy group NOYB said on Wednesday it would seek an injunction against Meta Platforms that could lead to billion-euro damages claims if the tech giant goes ahead with plans to use Europeans' personal data to train its artificial intelligence models. NOYB (none of your business), led b
Meta's still violating GDPR rules with latest plan to train AI on EU user data, says noyb
'Legitimate interest' won't wash, says privacy outfit, as Zuck's org claims activists want to 'delay AI innovation' There's a Max Schrems-shaped object standing in the way of Meta's plans to train its AI on the data of its European users, and he's come armed with several justifications for why Zuckercorp might be violating EU regulations with its stated plans. . . .
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