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Meta faces row over plan to use European data for AI

  • Meta announced on May 14, 2025, it will start using personal data from about 400 million European Instagram and Facebook users to train its AI models from May 27.
  • This follows Meta's reliance on a 'legitimate interest' legal basis under EU privacy rules, which NOYB and privacy activist Max Schrems strongly dispute.
  • NOYB sent Meta a cease-and-desist letter and plans to seek an injunction and possibly a class action under the EU Collective Redress if the data use proceeds without explicit opt-in consent.
  • NOYB estimates damages around €500 per affected user, potentially exceeding €200 billion if all users seek redress, while Schrems called Meta’s data needs absurd and unnecessary.
  • The dispute highlights tensions over data use for AI in Europe and indicates Meta may face significant legal challenges and pressure to adopt clearer consent mechanisms.
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horizont.net broke the news in on Tuesday, May 13, 2025.
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