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Cotti Coffee: The brand rewriting China’s beverage price floor
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Cotti Coffee: The brand rewriting China’s beverage price floor
When Cotti Coffee (库迪咖啡) launched in 2022, it looked like a sequel no one was sure they wanted: a new chain founded by the former leadership of Luckin Coffee (瑞幸咖啡), entering an already crowded market and vowing cheaper coffee for everyone. Two to three years later, Cotti has raced to 15,000 outlets worldwide, including China and overseas markets, making it one of the fastest-growing chains in the country’s coffee landscape. From scandal fallout…
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