US EditionCostco's New Shopping Policy Starts This September: What to Know
Executive members, representing less than half of Costco's 79.6 million members, generate 73% of sales and now receive exclusive early shopping hours as a new membership perk.
- Beginning Sept. 1, Costco began enforcing an "Executive Hour" for Executive members after the nationwide grace period ended Aug. 31; most shoppers will first encounter it on Tuesday, September 2.
- Announced on June 30, 2025, Costco framed the change as a perk for Executive Membership, aiming to reward loyalty and encourage Gold Star members to upgrade after the $130 fee increase.
- Greeters will be checking membership cards as Executive Members shop from 9 a.m. to 10 a.m. on weekdays and 9:30 a.m. to 10 a.m. Saturdays, with other members admitted at 10 a.m.; some Bay Area local stores already open at 9 a.m.
- Some customers responded online with backlash over perceived favoritism, while Executive members, who account for 73.1% of sales and $3.6 billion in fees, welcomed quieter aisles, Costco said.
- The change aligns Costco with Sam's Club and includes U.S. warehouses staying open an extra hour on Saturdays, closing at 7 p.m. for all members, aiming to boost Executive upgrades from Gold Star members.
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