Cool Biz Celebrates 20 Years, Heat Brings Business Opportunities; Aoyama Shoji Sees Eightfold Increase in T-Shirt Sales

June marks the 20th anniversary of the launch of "Cool Biz" by the Ministry of the Environment in 2005. The workplace attire that was previously the norm, with jackets and ties, has changed, and apparel companies have turned the hot summer into a business opportunity by proposing comfortable products with enhanced functionality. As global warming progresses and "long summers" become the norm, it also coincides with the start of mandatory measure…