US EditionContent Strategy: Gamifying Content for Stickiness – buckleyPLANET
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Content Strategy: Gamifying Content for Stickiness – buckleyPLANET
In a world overflowing with content, the challenge isn’t just getting people’s attention—it’s keeping it. Gamification offers a compelling solution. By turning content into interactive experiences, light challenges, or community-driven activities, marketers can increase stickiness: the likelihood that users will not only engage but return. This doesn’t mean building an entire mobile game or app (unless that fits your strategy). It means adding e…
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