Confused.com unveils helium inflatables in new campaign - Marketing Beat

Confused.com shuns 'dreadful' ad for new helium spot - DecisionMarketing

Confused.com has unveiled the second instalment of its “Just Used Confused.com” platform, with a campaign that visualises the emotional relief of getting a great insurance deal, by turning people into inflatable, helium-filled versions of themselves. Devised by Leo Burnett and directed by comedy director Jeff Low, the campaign aims to dramatise the freeing moment customers experience after using Confused.com, with everyday people floating blissf…

Confused.com unveils helium inflatables in new campaign - Marketing Beat

Insurance comparison website Confused.com turns people into helium-inflated versions of themselves in a new campaign. Devised by creative agency Leo Burnett, the campaign is the next installment of its ‘Just Used Confused.com‘ brand platform. The marketing drive attempts to visualise the feeling of getting a great insurance deal. The campaign features a 30-second hero spot, titled ‘Wife’, directed by comedy director Jeff Low. “Most ads are dread…