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Common's Journey From Bulls Ball Boy to NBA Theme Song Composer
Common and collaborators created "Victory," recorded with a 70-piece orchestra, as Amazon’s official NBA on Prime theme for its first exclusive NBA season.
- On Oct. 24, the theme will debut during Prime Video’s opening-night doubleheader, with Grammy-winning engineer Manny Marroquin mixing final recordings of 'Victory' by Common and longtime collaborators.
- After Amazon sought him as composer, Common reacted by calling his mother and said the project felt like destiny, drawing inspiration from basketball because `Basketball has a soul to it`.
- It was recorded with a 70-piece orchestra at a Nashville studio, with James Poyser aiming for a melody that lives in fans' heads, created by three Black men.
- The collaborators intend the theme to resonate across generations and broaden opportunities, while Amina Hussein said Prime Video wanted a `sonic identity` true to the game's culture.
- Common's journey from Bulls ball boy to NBA theme composer completes a full circle, with creators hoping future composers hear `We can compose too.
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Common’s journey from Chicago Bulls ball boy to NBA theme song composer: ‘Basketball has a soul to it’
LOS ANGELES — When rapper-actor Common was a kid, he carried towels and sneakers as a Chicago Bulls ball boy who was close enough to hear the squeak of shoes and the roar inside the arena. Decades later, Common is helping set a different kind of tone for basketball: He has teamed up with his longtime collaborators to compose “Victory” as the official theme for NBA on Prime, the streaming platform announced Thursday. He worked with Karriem Riggin…
·Chicago, United States
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Associated Press News+16 Reposted by 16 other sources
Common's journey from Bulls ball boy to NBA theme song composer
Common has teamed up with collaborators to compose "Victory," the official theme for NBA on Prime. The streaming platform made the announcement Thursday.
·United States
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Total News Sources18
Leaning Left7Leaning Right1Center6Last UpdatedBias Distribution50% Left
Bias Distribution
- 50% of the sources lean Left
50% Left
L 50%
C 43%
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