Matcha Prices Surge as Rising Temperatures Hit Production

Matcha prices surge as rising temperatures hit production

Fast-growing demand for matcha, combined with rising temperatures that have curtailed production, are driving the drink’s price up. Matcha’s antioxidant properties and higher caffeine content relative to other green teas have helped it gain a huge customer base worldwide. But a second straight year of poor harvests in Japan’s Kyoto region — where much of the global supply of tencha, the leaves that are ground into matcha, is grown — has pushed p…

Combination of heatwaves and TikTok sends price of matcha soaring - TechCentral.ie

Matcha, the vibrant green tea powder that has become wildly popular in lattes and desserts worldwide, is getting increasingly expensive. Extreme heat in Japan has caused a sharp drop in production, while demand continues to rise. The result: record prices and a severe shortage that experts say could last for years. The Kyoto region, the [… The post Combination of heatwaves and TikTok sends price of matcha soaring appeared first on TechCentral.ie.