US EditionColorado AD Rick George, who hired Deion Sanders, to step down at end of academic year
Rick George, AD since 2013, led CU through major fundraising and conference moves while hiring Deion Sanders; named 2023-24 AD of the Year and will advise the chancellor.
- On Thursday, Rick George announced he will step down as University of Colorado athletic director at the end of the academic year and transition to Special Advisor to the Chancellor and Director of Athletics Emeritus.
- After months of reflection, George said the decision followed discussions with his family and a belief that new leadership is needed to guide the department.
- George's tenure included high-profile hires like Deion 'Coach Prime' Sanders, head football coach, and record fundraising that generated $100 million for the UCHealth Champions Center.
- The university said details of the successor search will be announced later, and Rick George will assist in revenue-generating initiatives while in his advisory and emeritus roles.
- Having steered CU through the pandemic and a conference move, George earned national recognition as Athletic Director of the Year and served on the College Football Playoff Selection Committee and NCAA Division I Council.
35 Articles
35 Articles
AD Rick George Stepping Down at Colorado
When he took the job at Colorado, Athletic Director Rick George was stepping into something of a mess. More than a dozen years later, and after a few misses, his moves while in charge in Boulder have made CU an attractive job for someone qualified to become a Power Four conference AD. George will retire at the end of the current academic year, leaving the CU administration ample time to hire his replacement. When he left his job as the President…
Colorado Athletic Director Rick George Announces Surprising Career Move
As a surprise to many, University of Colorado athletic director Rick George announced that he'll be transitioning into a new role at the end of the academic year. George has been Colorado's AD since 2013 and helped bring coach Deion Sanders to Boulder.
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