Adaptation over standardization: How Rashodkhon Nasirov's localization strategy doubled product value in Middle East markets - CEOWORLD magazine

Adaptation over standardization: How Rashodkhon Nasirov's localization strategy doubled product value in Middle East markets - CEOWORLD magazine

Award-winning marketing executive reveals approach to market-specific product development that transformed declining categories into double-digit growth.  What happens when a global chocolate brand enters a market where sweetness preferences differ dramatically? Or when a Western dairy product launches in a region with entirely different consumption patterns? The answer many multinational corporations have learned through costly […] The post Ada…

Collaborate Global Launches in The Middle East

Collaborate Global, independent global experience agency, has announced the opening of Middle East headquarters in Riyadh, Saudi Arabia and an international hub in Dubai, UAE.   With over twenty years of international and local Middle East expertise, the Collaborate team offers the region a powerful blend of global quality, local knowledge.  Globally, Collaborate is creating experiential campaigns at scale : optimised in-store activations, produ…

Collaborate Global Launches in The Middle East – Marketing Communication News

Collaborate Global, a fast-growing independent global experience agency, has announced the opening of Middle East headquarters in Riyadh, Saudi Arabia and international hub in Dubai, UAE. Ben McMahon – CEO and Founder , Collaborate Global (Image ©Licensed to Ben Stevens Photography) With over twenty years of international and local Middle East expertise, the Collaborate team offers the region a powerful blend of global quality, local knowledge.…