US EditionMattel plans to raise prices on some toys to offset tariff costs
- Mattel reported first-quarter 2025 revenue of $827 million, beating estimates, but paused its full-year guidance amid tariff-driven cost pressures.
- This pause follows the U.S. Government's maintenance of a 145% tariff on Chinese imports, which disrupted supply chains and raised input costs for toys.
- Mattel plans to offset tariffs by accelerating supply chain diversification, optimizing sourcing, increasing cost savings, and adjusting pricing where necessary.
- Mattel CEO Ynon Kreiz expressed agreement with the Toy Association's efforts to eliminate tariffs on toy imports, emphasizing the company's ability to remain resilient amid economic challenges.
- The tariff environment suggests continued cost challenges for the toy industry, possibly resulting in higher consumer prices and uncertainty through the holiday season.
87 Articles
87 Articles
Mattel says it will raise prices 'where necessary' to offset Trump tariff costs
Mattel Inc., the maker of Barbie dolls, Hot Wheels cars and other popular toys, said Monday that it would have to raise prices for some products sold in the U.S. “where necessary” to offset higher costs related to President Donald Trump’s tariffs. The El Segundo, California-based company said the increases are necessary even though it is speeding up its plans to diversify its manufacturing base away from China. Trump imposed a 145% tariff on mos…
Barbie dolls, Hot Wheel cars to cost more as Trump tariffs hit toymaker Mattel hard
The US represents about half of Mattel's global toy sales, and the company imports about 20 per cent of its goods sold in the country from China. Mattel said it would reduce imports into the US from China to below 15 per cent by 2026
Barbie dolls become new victim of Trump’s tariff war
This Barbie is about to get more expensive — and you can thank U.S. President Donald Trump. Not long after Trump repeatedly suggested kids lay off dolls, and slapped tariffs on toys manufactured in China and elsewhere, Mattel — the toymaking giant and inventor of the iconic Barbie — plans to hike up its prices in the U.S., the company said in a statement Monday. The company has also scrapped its financial forecasts for 2025, blaming the “evolvin…
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