US EditionCoca-Cola Promotes Consumption in Bars with Draw and Emotional Campaign - Revista Merca2.0
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Coca-Cola active “Tu bar, tus momentos”, a campaign to boost consumption in bars and restaurants, complementing its initiative “Share a Coca-Cola with”. The strategy pays tribute to bars as a cultural and economic pillar. The campaign, initiated in Spain, includes an emotional ad and a gourmet card draw. Coca-Cola launched its most recent initiative, “Tu bar, tus momentos”, an advertising campaign designed to strengthen the consumption of its pr…
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