US EditionClick to buy (more): How fast fashion giant SHEIN uses dark patterns to push overconsumption
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Click to buy (more): How fast fashion giant SHEIN uses dark patterns to push overconsumption
Click to buy (more): How fast fashion giant SHEIN uses dark patterns to push overconsumption sandrine.carpentier Thu, 06/05/2025 - 06:00 Based on new research, including studies by BEUC members across Europe, this report reveals how deceptive techniques (‘dark patterns’) trigger unwilling spending and economic losses for consumers, fuel the circulation of unsafe clothing items across Europe, and disempower consumers in their efforts towards the …
Shein, an online market place based in China, is today the first platform in the fashion sector in France. In 2024, 23.7% of French consumers, mainly young people, used its services (1). Shein embodies what is now called the ultra fast fashion: every day, the platform puts on-line several thousand new articles.
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