US EditionChristians in Kenya Asked to Boycott Churches Attended by Ruto
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Boycott or Push Back?
As brands field daily cross-fire over politics and values, a recent study by LendingTree show 31% of Americans have boycotted a business—and 23% have spent more to support one under fire. Further, those with the most spending power are the most likely to use it as leverage: 43% of six-figure earners have boycotted and 37% have reverse-boycotted, the study showed. Here’s what else LendingTree found: Top boycott triggers: discrimination (43%), …
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