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Skincare Brand Hits Back at SPF Claims

  • A recent assessment conducted by consumer organization Choice evaluated 20 widely used sunscreens labeled as SPF 50 or higher, revealing that 16 products did not deliver the advertised level of sun protection, including one that was measured at only SPF 4.
  • Ultra Violette disputed Choice’s findings, asserting their Lean Screen product passed multiple independent tests exceeding SPF 60 and followed TGA guidelines.
  • Choice sent Ultra Violette’s sunscreen for a retest with a smaller sample, which returned a similar low SPF of 5, while Ultra Violette criticized Choice’s testing methods as misleading.
  • Choice CEO Ashley de Silva stated, “the SPF label doesn’t always match what’s in the bottle,” while a spokesman emphasized sun safety includes measures beyond sunscreen.
  • The results raise concerns about sunscreen reliability and highlight calls for independent testing, but organizations affirm that sunscreen remains a key part of sun protection.
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The Border Mail broke the news in on Wednesday, June 11, 2025.
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