US EditionCHIPOTLE TAPS AWARD-WINNING FERNANDO MACHADO AS CHIEF BRAND OFFICER
The appointments fill leadership gaps as Chipotle pushes technology, loyalty and menu innovation after three straight quarters of comparable sales declines.
- On Monday, Chipotle Mexican Grill appointed Fernando Machado as Chief Brand Officer, effective June 1, while naming Arlie Sisson as Chief Digital Officer.
- These executive appointments support Chipotle's five-point "Recipe for Growth" strategy, launched in February to address three consecutive quarters of comparable sales declines.
- Machado, previously a marketing executive at Restaurant Brands International and Activision Blizzard, stated the brand's "culturally relevant" foundation creates opportunities for "authentic storytelling."
- Advancing digital strategy, Sisson brings experience from Hyatt Hotels and UpPurpose, where Chipotle Chief Technology Officer Curt Garner noted she "is a proven leader" regarding technology.
- Operating over 4,000 restaurants across North America and Europe, Chipotle employs over 130,000 people and aims to scale innovation across its global footprint.
13 Articles
13 Articles
Fernando Machado named brand chief of Chipotle - Brand Innovators
Chipotle Mexican Grill has appointed Fernando Machado as chief brand officer, effective June 1. In his new role, the former Burger King chief marketing officer is tasked with leading the company’s global marketing strategy, brand positioning and customer engagement as the QSR pushes forward on its “Recipe for Growth” strategy. Innovation and global expansion will fall under his remit. “We are thrilled to welcome Fernando to Chipotle’s leadership…
Chipotle Taps Former Burger King Brand Executive - Orange County Business Journal
Chipotle Mexican Grill said former Burger King and Activision Blizzard executive Fernando Machado will join the Newport Beach-based chain as chief brand officer, effective June 1. He replaces Chris Brandt, the chain’s longtime marketing guru, who left unexpectedly in January. Machado spent seven years as the global chief marketing officer at Restaurant Brands International, the parent company of Popeyes and Burger King. Prior to leading RBI’s ma…
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