US EditionThe Future of the Puma Brand Comes Into Play: a Chinese Giant Evaluates Its Purchase
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The global board of sports brands could be about to move. Chinese Anta Sports Products explores a possible purchase of Puma, as revealed by Bloomberg News, which quoted people with direct knowledge of the talks.The Asian company – which is listed in Hong Kong and owns brands such as Fila and Jack Wolfskin – is working with an advisor to evaluate a possible offer and does not rule out associating with a private equity fund if it decides to move f…
Puma is controlled by the investor holding of one of the largest fortunes in France, François Henri Pinault, and is valued on the stock market at over 3 billion euros. It is one of the big companies in the sportswear sector, but coming to less. Puma has dressed some of the great names of the sport, such as the footballer Pelé, the athlete Usain Bolt or, at present, teams such as Manchester City or the Moroccan football team. However, in recent m…
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