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Chinese Automakers Overtake Japan in Europe, Challenge Hyundai

Chinese brands reached 12.7% of European sales in September, as hybrids and new models pushed them past Toyota for the first full quarter.

  • Chinese-Branded cars surpassed Japanese rivals in European sales for the first time over a full quarter, with registrations roughly doubling from a year earlier to reach 12.7% of regional sales in September, according to market researcher Dataforce.
  • Five years ago, Chinese brands accounted for barely 1% of European sales, a dramatic shift fueled by rapid model launches including the BYD Dolphin DM-i and Chery's Jaecoo 7 SUV, which gained significant traction across the region.
  • Japanese manufacturers, including Toyota Motor Corp, have spent decades establishing their position in Europe, with Nissan Motor operating production at its Sunderland plant in Britain since 1986; they currently hold 11.9% of the market.
  • The European Union is attempting to temper this expansion by adding tariffs on China-made battery-electric vehicles and agreeing this month to curb hybrid imports, while officials consider rules linking tax benefits to local production.
  • Manufacturers are building European production sites to navigate trade challenges, with Zhejiang Leapmotor Technology producing the B10 SUV in Spain, Chery preparing Barcelona production, and BYD nearing completion of a manufacturing site in Hungary.
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Chinese automakers have surpassed Japanese automakers in sales share in the European market for the first time. The market share of Chinese brands, which was merely 0.5% five years ago, exceeded 12% in the third quarter of this year. According to a report by Bloomberg on the 26th citing data from market research firm DataForce, from July to September of this year (

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Center

The Chinese car gets scared. Not only do European brands trying to stop an unstoppable ascent say it. Figures confirm it. For the first time in their history, Asian giant manufacturers have outnumbered Japanese on the mainland market, with a last quarter rising, as confirmed by data from the latest Dataforce report collected by Bloomberg. Nor do they stand idly by in the Asian continent and are taking advantage of the fierce competition of their…

·Madrid, Spain
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BNR NieuwsradioBNR Nieuwsradio
+4 Reposted by 4 other sources
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Last quarter, for the first time, Europeans purchased Chinese cars more often than Japanese ones. The popularity of the often electric or hybrid vehicles from China roughly doubled from July through September to a market share of nearly 13 percent. Japanese brands, such as Toyota and Nissan, stalled at just under 12 percent.

·Amsterdam, Netherlands (Kingdom of the)
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BizToc broke the news on Monday, October 26, 2026.
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