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Higher tariffs on Canadian imports would be 'catastrophic,' Honda exec says

Honda said a 50% tariff on Canadian vehicles and parts would be catastrophic as automakers push for a trilateral U.S.-Mexico-Canada trade deal.

  • On Tuesday, American Honda Motor senior vice president Jennifer Thomas warned that President Donald Trump's threatened 50% tariff on Canadian vehicles and parts by January 1 would be "catastrophic for the entire industry" during a Reuters automotive conference in Detroit.
  • Automakers are monitoring negotiations between the United States, Mexico, and Canada, hoping to extend a longstanding trade deal, though the administration moved the pact into annual reviews instead of 16-year trilateral extensions.
  • Thomas emphasized that Honda needs a trilateral agreement to remain competitive, noting that more than 60% of vehicles sold in the United States are manufactured domestically, and that North America faces unfair tariff disadvantages.
  • While negotiators discuss potential relief from duties imposed under Section 232, Thomas said she is "cautiously optimistic" that cooler heads will prevail, and the company continues to maintain plans to invest in the United States.
  • Without a secured trilateral deal, Honda has indicated it may not build an eighth assembly plant in North America, as managing intertwined supply chains across the three nations depends on trade agreement stability.
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CNBC broke the news in Englewood Cliffs, United States on Tuesday, October 27, 2026.
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