Europe loses hold on American tourists, woos Chinese, Indian travellers, survey shows
Chinese tourist arrivals to Europe are expected to rise by 28% and Indian arrivals by 9%, offsetting slower 4.2% growth from American travelers, European Travel Commission says.
- On Wednesday the European Travel Commission survey found Chinese and Indian tourists will offset slower US growth, with international arrivals set to rise 6.2% this year.
- Recent aviation intelligence indicates Cirium data show bookings from Europe to the U.S. fell 14.2% and from the U.S. to Europe slid 7.3% between October 7 and the end of January.
- Travel spending in Europe rose 9.7% in 2025, with long‑haul travellers focusing on higher‑value experiences to keep the market steady.
- Europe's carriers including Lufthansa and Air France‑KLM report rising premium bookings while transatlantic economy cabin bookings have fallen, with Air France‑KLM set to report 2025 results on Thursday.
- Looking to Asian markets, forecasts show Chinese arrivals are set to rise 4.2% and Indian arrivals 9%, said Miguel Sanz, head of the European Travel Commission.
8 Articles
8 Articles
Indian, Chinese travellers to drive Europe tourism growth this year, says ETC survey
Europe's tourism sector anticipates strong growth this year. Chinese and Indian travelers are set to lead the surge. Arrivals from these nations are projected to increase significantly. This trend is expected to offset a slowdown in visitors from the United States. European destinations remain attractive for high-value and experience-led journeys. Travel spending in Europe is also forecast to remain steady.
Europe taps China, India as US tourist growth slows
Europe’s tourism industry is experiencing a shift. Growth from American tourists is slowing. At the same time, visitors from China and India are rising rapidly. A new survey by the European Travel Commission shows that overall international arrivals to Europe are expected to increase by 6.2% in 2026. However, the surge from the United States, which has been a major driver of European tourism since the pandemic, is cooling. Americans are travelin…
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