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Europe loses hold on American tourists, woos Chinese, Indian travellers, survey shows

Chinese tourist arrivals to Europe are expected to rise by 28% and Indian arrivals by 9%, offsetting slower 4.2% growth from American travelers, European Travel Commission says.

  • On Wednesday the European Travel Commission survey found Chinese and Indian tourists will offset slower US growth, with international arrivals set to rise 6.2% this year.
  • Recent aviation intelligence indicates Cirium data show bookings from Europe to the U.S. fell 14.2% and from the U.S. to Europe slid 7.3% between October 7 and the end of January.
  • Travel spending in Europe rose 9.7% in 2025, with long‑haul travellers focusing on higher‑value experiences to keep the market steady.
  • Europe's carriers including Lufthansa and Air France‑KLM report rising premium bookings while transatlantic economy cabin bookings have fallen, with Air France‑KLM set to report 2025 results on Thursday.
  • Looking to Asian markets, forecasts show Chinese arrivals are set to rise 4.2% and Indian arrivals 9%, said Miguel Sanz, head of the European Travel Commission.
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Reuters broke the news in United Kingdom on Tuesday, February 17, 2026.
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