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Chinese AI idol’s ‘pregnancy’ stunt sparks backlash, debate over digital boundaries

An observer notes that the moment it goes live, it commodifies a sensitive topic that should never be exploited.

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The announcement that a virtual singer from the Chinese AI music group BabyQueen is pregnant has sparked a huge controversy on social media. Criticism has been raised that the use of women's reproductive health for advertising has been used. The creators later explained that the reason behind this was the difficulty of managing multiple AI stars.

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South China Morning Post broke the news in Hong Kong, Hong Kong on Tuesday, October 20, 2026.
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