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China's Labubu-maker picks London for European HQ in boost for UK

Pop Mart will open seven UK stores including a flagship on Oxford Street and create over 150 jobs as part of UK-China trade deals secured during Starmer's visit.

  • On Jan. 30, 2026, Pop Mart named London as its European headquarters and will open a flagship on Oxford Street and seven UK shops, including Birmingham and Cardiff.
  • Following talks in Beijing, officials said Starmer's China trip produced market-access and tariff agreements, including export deals worth 2.2 billion pounds, on Friday.
  • Labubu's viral popularity has driven collector demand, as Labubu dolls went viral 18 months ago for their 'ugly-cute' design, with celebrity fans and long queues amplifying interest.
  • The investment package will create over 150 jobs in Britain and includes HiTHIUM's 200 million pounds investment adding 300 jobs, plus a Scottish whisky tariffs cut starting Monday.
  • Looking to broaden its footprint, Pop Mart will expand across Europe, planning about 20 more stores in 2026 as Chinese consumer firms seek overseas markets amid weaker domestic spending.
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The four days that the British Prime Minister has spent in China have led him to declare that the United Kingdom must get closer to the European internal market. Sir Keir Starmer has followed in the footsteps of Canadian Mark Carney, and several European leaders, and has travelled to Beijing to warn a disrupting Washington that it can strengthen relations with the Asian superpower. But it is a tactic without much travel: the Trump nightmare will…

·Spain
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Keir Starmer hails trade and investment deals as trip to China concludes

The Prime Minister has repeatedly said during his trip that re-engaging with China will deliver benefits for the British people.

·London, United Kingdom
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Reuters broke the news in United Kingdom on Friday, January 30, 2026.
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