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Audi Stuck With Low Returns on Rising Europe, China Competition

China became the world's largest car exporter in 2023 by shipping 5.26 million vehicles abroad, surpassing Japan and the West.
This shift followed 15 years of Chinese government subsidies, infrastructure investments, and focused support for companies like BYD.
BYD exceeded Tesla's Q4 2023 electric vehicle sales, producing at unmatched scale from its large Zhengzhou factory and benefiting from government aid.
Chinese EVs sell for 30-40% less internationally while offering competitive technology, prompting U.S. And EU tariffs up to 100% and supply chain investments.
Observers warn China could dominate the EV supply chain by 2030, and failure to counter this may cause Western industries significant setbacks.

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Sueddeutsche Zeitung

Lean Left

Audi: Profit decrease in the first quarter

The Ingolstädter producer suffers, similar to the competition, from a weak China business and tough competition.

2 days ago·Munich, Germany

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Bloomberg

Lean Left

Audi Stuck With Low Returns on Rising Europe, China Competition

Volkswagen AG’s Audi continues to struggle with low returns as the carmaker contends with the cost of President Donald Trump’s tariffs and intensifying competition in China.

2 days ago·United States

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Diario de Cádiz

+2 Reposted by 2 other sources

AUDI presents its first model and Volkswagen three unpublished concept-cars

The Volkswagen consortium, represented by the new brand for the Chinese market AUDI, and the Volkswagen itself, showed several novelties destined for China. The most outstanding of the first is its premiere with the E5 Sportback, wrapped by some deri

1 day ago

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wardsauto.com

WardsAuto Podcast: Tariff Pricing, Production Decisions and Battery Quality

This week’s WardsAuto Podcast delves into the chaotic atmosphere around President Trump’s on-again, off-again tariff policy, as well as tracking battery quality with Voltaiq CEO Tal Sholklapper.

2 days ago

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Globo

Audi maintains targets for the year, but highlights uncertainties brought by US tariffs

The German company joins a growing list of automakers that in recent weeks have inserted similar caveats into their financial outlooks.

2 days ago·Brazil

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watson.ch/

VW subsidiary Audi is in crisis

The German car manufacturer Audi is stuck in the crisis. In the first quarter, the VW subsidiary once again earned significantly less than in the already weak period of the previous year.

2 days ago·Zürich, Switzerland

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