US EditionChina's car sales rise in May, but price wars cloud outlook
- In May 2025, U.S. new-vehicle prices remained stable with an average transaction price of $48,799 amid a slowing sales pace.
- The annualized rate of new-vehicle sales slowed from 17.3 million units in April to 15.6 million units in May, highlighting a cooling market partly driven by increased incentive spending.
- Incentive spending rose slightly to 6.8% of average transaction price, about $3,297 per vehicle, with notable discounts in electric vehicles and pickup trucks.
- Kelley Blue Book reported that electric vehicle incentives reached a record 14.2% of ATP, or roughly $8,225 per vehicle, while Toyota increased discounts over 20%.
- Analyst Erin Keating stated, “We’re seeing remarkable price stability,” but tariffs on Chinese EVs and rising costs could push prices higher by late summer.
9 Articles
9 Articles
China's Car Sales Rise in May, but Price Wars Cloud Outlook
China’s Car Sales Rise in May, but Price Wars Cloud Outlook
China's car sales rose for a fourth consecutive month in May, but slower increases across major automakers highlighted concerns over aggressive price competition in the world’s largest auto market. Sales grew 13.9% from a year earlier to 1.96 million vehicles last month, slowing from 14.8% growth in April, China Passenger Car Association (CPCA) data showed on Monday. Sales of electric vehicles and hybrids rose 28.2% year on year, down from a 33.…
Xinhua -- China's automobile production and sales recorded double-digit increases in the first five months of the year, a sign of vibrant consumption in the world's second largest economy.
New Car Prices Hold Firm in May—Even as Tariff Fears and Slowing Sales Mount
We’ve grown used to volatility at the dealership—skyrocketing prices, empty lots, and waiting lists that stretch for months. But now, in a moment of eerie calm, the numbers suggest something unusual: a market holding its breath.
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