China Smartphone Sales Drop 13pct During 618 Festival as Memory Costs Limit Discounts
Counterpoint Research said higher memory costs and weaker promotions left most major Chinese brands with double-digit sales declines.
- Smartphone sales in China fell 13% year-on-year during the month-long 618 shopping festival, as brands raised prices to offset higher memory costs, according to data from Counterpoint Research.
- Higher memory prices amid a rapid build-out of AI infrastructure pushed up handset costs this year, leaving brands with less room to offer steep discounts during the festival.
- Technologies led the market with a 21% share and recorded 19% sales growth, while Honor sales dropped 33% and Xiaomi's fell 24% during the period.
- Apple sales fell 9% from a year earlier, though the company climbed to the No. 2 spot; senior analyst Ivan Lam at Counterpoint noted discounts were generally less aggressive this year.
- The market is likely to enter a seasonal slowdown following the festival and post a double-digit decline in shipments for the year, according to Counterpoint Research.
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15 Articles
Higher memory prices squeeze China's smartphone market despite Apple's discounts
Rising memory prices forcing vendor price increases dragged China's smartphone sales down 13% during the annual 618 shopping festival, despite Apple's aggressive iPhone promotions.iPhone 17 ProThe annual 618 shopping festival, centered on June 18, is one of China's biggest retail events and a key sales period for smartphone makers. Counterpoint Research said higher memory costs left manufacturers with less room to offer deep discounts during the…
iPhone discounts lift Apple to second place in China’s shrinking smartphone market
In a report released today, Counterpoint Research says that despite the discounts seen during China’s 618 shopping period, smartphone sales declined 13% from the year-ago period. Here are the details.
China smartphone sales drop 13 per cent during 618 festival as memory costs limit discounts
Sales declined from May 26 to June 21, with all major Chinese brands except Huawei posting double-digit drops as fewer promotions compared to last year weighed on demand
Counterpoint: China's 618 smartphone sales fall 13% year-on-year · TechNode
According to market research firm Counterpoint Research, smartphone sales in China fell 13% year over year during the month-long 618 shopping festival, as major brands raised prices to offset higher memory costs. Between May 26 and June 21, all major Chinese smartphone brands except Huawei posted double-digit sales declines. Promotions were less aggressive than last year, dampening consumer demand. Honor’s sales dropped 33%, while Xiaomi’s fell …
China smartphone sales drop 13pct during 618 festival as memory costs limit discounts
BEIJING: Smartphone sales in China fell 13 per cent year-on-year during the month-long 618 shopping festival, as brands raised prices to offset higher memory costs, according to data from Counterpoint Research.
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