China Leaders Take Reins at TikTok Shop in US as Sales Miss Goal

Chinese managers take reins at TikTok Shop in US as sales miss goal

More than 100 TikTok Shop employees in the US have been fired or have left, sources say. Read more at straitstimes.com.

China Leaders Take Reins at TikTok Shop in US as Sales Miss Goal

Chinese managers take reins at TikTok Shop in US as sales miss goal

ByteDance, TikTok’s parent company, has been replacing US-hired staff near Seattle with managers connected to China, aiming to replicate its e-commerce success in Asia after sales fell short in America.

Major Job Cuts Ahead: TikTok Shop's Bold Moves in Indonesia

Asia Employment Update: TikTok Shop to Implement Major Layoffs in Indonesia In a notable development within the challenging economic environment, TikTok Shop has revealed plans for considerable layoffs in Indonesia, signaling a strategic realignment for the platform in one of its crucial markets.This decision mirrors broader trends across the technology sector, where businesses are grappling with escalating operational expenses and evolving cons…

Sources: ByteDance replaced some TikTok Shop's US staff in Seattle with China-based managers after 2024 US revenue hit $9B, far short of its $17.5B goal

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China Leaders Take Reins At TikTok Shop In US As Sales Miss Goal

ByteDance Ltd., TikTok’s parent company, has been replacing US-hired staff near Seattle with leaders connected to China, aiming to replicate its e-commerce success in Asia after sales fell short in America.TikTok Shop initially set a goal to increase its US e-commerce business tenfold last year to $17.5 billion in transaction volume, but the company had to drastically lower that goal, according to people familiar with the plan who spoke on condi…