Beijing Summons China's Top E-Commerce Platforms over Misleading 618 Promotions · TechNode
Beijing cited misleading ads, unclear promotion rules and subsidy disclosures as it pressed platforms to clean up 618 sales campaigns.
- On Thursday, the Beijing Municipal Administration for Market Regulation summoned representatives from Alibaba Group Holding's Taobao and Tmall, JD.com, PDD Holdings, Douyin, and Xiaohongshu to address marketing malpractices during the "618" shopping festival.
- Beijing's crackdown aims to curb "involution-style" competition, as Chinese e-commerce giants have spent the past two years engaged in an increasingly aggressive battle for market share amid a sluggish economic recovery.
- Regulators identified misleading advertising and insufficient disclosure regarding the popular "100 billion yuan subsidy" campaigns, where platforms like Alibaba, JD.com, and PDD allegedly failed to clearly disclose funding contributions versus merchant spending.
- The State Administration for Market Regulation ordered companies to rectify promotional issues, while also summoning online travel agencies like Ctrip and Meituan on Thursday to address improper marketing of train-ticketing services.
- Alibaba shares dropped around 4% over two sessions as this regulatory pressure compounds a market sell-off that began on Monday, fueled by concerns over aggressive government-backed AI-focused competition.
12 Articles
12 Articles
China scolds e-commerce giants
Chinese regulators accused leading e-commerce platforms of misleading marketing tactics ahead of 618, the country’s second-largest annual shopping bonanza. The scolding dented shares of Alibaba and JD.com and came weeks after regulators told the companies to avoid an aggressive price war that has squeezed profits and set the government back in its fight against deflation. Beijing has looked to curb so-called “involution” among e-commerce players…
Beijing reins in Alibaba, JD.com over destructive 618 price cuts
Shares in China’s biggest e-commerce companies fell on Thursday after Beijing’s market regulator summoned five of the country’s largest online shopping platforms over deceptive promotional practices ahead of the annual “618” (June 18) shopping festival. Alibaba’s Hong Kong-listed shares dropped 5.4% to HK$107.40 (US$13.8) while JD.com fell 2.9% to HK$108.9. Nasdaq-listed shares of PDD Holdings […] The post Beijing reins in Alibaba, JD.com over d…
Chinese e-commerce giants Temu and JD.com are part of a group of five platforms cited by authorities this Thursday to hold misleading advertising talks, reported the Beijing market regulator.
China summons Pinduoduo, JD.com over misleading advertising
The Beijing Municipal Administration for Market Regulation has summoned Pinduoduo for talks over misleading advertising. (Reuters pic) BEIJING: Chinese e-commerce giants Pinduoduo and JD.com were among five major platforms summoned for talks over misleading advertising on Thursday, Beijing’s market watchdog said. The talks with company representatives, held by the Beijing Municipal Administration for Market Regulation, come as local and national…
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