Chello leads Haiku brand launch for Greystar

Grainger Plc achieves rapid lease-up at Millwrights Place

Grainger plc (LON:GRI), the UK’s largest listed residential landlord and leader in the Build to Rent (BTR) sector, has announced the excellent lease-up performance of 231 BTR homes at Millwrights Place in Bristol with the building achieving stabilisation (95% or more lets agreed) in under a year. This significant milestone, for the company’s second scheme in Bristol, underscores the strong demand for Grainger’s high-quality rental homes and the …

Chello drives Haiku campaign for Greystar in conjunction with Kantar; tasked to develop brand strategy, identity and launch campaign

Independent brand and creative agency Chello has partnered with global real estate firm Greystar in conjunction with Kantar, to develop the brand strategy, identity, and launch campaign for Haiku, a new build-to-rent (BtR) brand tailored specifically for the Australian market.

Chello leads Haiku brand launch for Greystar

Independent creative agency Chello has developed the brand strategy, identity, and launch campaign for Haiku, a new build-to-rent (BtR) brand created by global real estate firm Greystar in partnership with Kantar. Haiku marks Greystar’s first local brand entry into Australia’s BtR sector, a market expected to quadruple by 2028. Chello led the end-to-end development of the brand, encompassing naming, brand architecture, identity design, digital e…