US EditionCharisma in America: A Review of <em>Spellbound</em>
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Charisma in America: A Review of <em>Spellbound</em>
It is difficult to escape charisma in American life. Media outlets tout stories of individuals with a seemingly hypnotic sway over their followers. Social Media influencers seek to gain followers and capitalize economically on personal allure and charm. In recent history, “rizz” (an abbreviation of charisma) was the 2023 word of the year. Yet, the essence of charisma seems elusive as it has been leveraged from both good and bad actors alike in l…
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