US EditionChange the Freakin' Channel
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Change the Freakin' Channel
Higher ed marketing has a pattern: A new channel emerges, universities hesitate, budgets stay stuck in traditional tactics, and by the time they catch up, they’re already behind. We saw this happen with digital marketing in the early 2010s—skepticism around Facebook ads, SEO, and retargeting. Yet today, digital is the foundation of enrollment marketing. Now, it’s happening again with Performance TV (Connected TV/OTT). Here’s the difference: Unde…
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