US EditionChanel is officially on Rednote
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Chanel is officially on Rednote
Rednote (小红书, lit. Little Red Book) remains the quickest gateway towards young Chinese consumers, especially the Gen Z cohort. On 30 May, French luxury fashion house Chanel officially entered Rednote and debuted its first post. Douyin vs. Rednote: “Auracore” to be the next biggest fashion trend The maison’s post was a video featuring its brand ambassador, supermodel Liu Wen. In the video, Liu discusses the Métiers d’art show Chanel hosted at We…
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