US EditionChampioning environmental action with Ultraman and Ethical Steel
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Championing environmental action with Ultraman and Ethical Steel
Kyoei Steel Co., Ltd. has launched a new campaign featuring the iconic Japanese superhero Ultraman to promote its “Ethical Steel” product line. This is an effort to increase public and industry awareness of the company’s circular manufacturing process. (Image: kyoeisteel.co.jp) For over 35 years, Kyoei Steel has operated a resource-circulating business that uses electric arc furnaces to manufacture steel products while simultaneously detoxifying…
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