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Celsius targets active lifestyles in brand’s largest campaign to date

Summary by marketingdive.com
The energy drink is marketing around a wider definition of fitness that moves beyond athletes and gym-goers.

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Celsius targets active lifestyles in brand’s largest campaign to date

The energy drink is marketing around a wider definition of fitness that moves beyond athletes and gym-goers.

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marketingdive.com broke the news in on Monday, June 2, 2025.
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