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Cell C owner Blue Label plans strategic name change - Innovation Village | Technology, Product Reviews, Business

Blue Label Telecoms has announced a proposed name change to Blu Label Unlimited, signaling a pivotal shift in its corporate identity and strategic direction. The company formally notified shareholders of this proposal on Friday, 11 July 2025, and will seek their approval at a general meeting scheduled for 11 August 2025. This proposed rebranding comes amid a broader corporate restructuring initiative. As part of this transformation, Blue Label i…
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innovation-village.com broke the news in on Sunday, July 13, 2025.
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