US EditionCase Study: How WESR Transforms Rural Broadcasting with Mobile and POST Solutions
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Case Study: How WESR Transforms Rural Broadcasting with Mobile and POST Solutions
The Challenge: Serving a Rural Community in an On-Demand World Eastern Shore Radio Inc. (WESR), a third-generation family-owned broadcaster in rural Virginia, faced a common challenge among small-market stations: staying hyperlocal while adapting to evolving audience behaviors. With a strong focus on community-first content, including a local newscast, live interviews, and a weekly sports show, WESR needed tools to scale their efforts without sa…
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