US EditionCase Study: How Myntra's campaign focused on simplifying festive attire choices for wedding guests
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Case Study: How Myntra's campaign focused on simplifying festive attire choices for wedding guests
Myntra’s 'Ek Aur Shaadi' campaign, launched during the peak of India’s wedding season, tapped into the frenzied, familiar chaos of multi-event family weddings with a humorous brand film starring a face from the big fat Bollywood weddings, actress Renuka Shahane. Conceptualised and produced by Only Much Louder (OML), the campaign transforms the stress of outfit planning across endless functions into a relatable fashion-forward narrative, placing…
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