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Case Study: How ChatGPT Became the Most Downloaded App in March 2025, Surpassing Instagram and TikTok - StartupsIndia

Summary by StartupsIndia
In a major shift in mobile app trends, ChatGPT outperformed Instagram and TikTok to become the most downloaded app globally in March 2025, according to analytics platform AppFigures. This growth was largely fueled by the launch of a Ghibli-style image generation feature, which quickly went viral and drove a surge in user engagement and downloads. This case study explores the factors behind this achievement, provides data-backed insights, and out…
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StartupsIndia broke the news in on Saturday, May 3, 2025.
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