US EditionCase Study: How a Top 10 Radio Group Grew Across 57 Markets With TopLine
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Case Study: How a Top 10 Radio Group Grew Across 57 Markets With TopLine
The Challenge: Selling Faster With Leaner Teams Selling across 57 markets is no small feat for this national broadcast group. Their local sales teams are responsible for hitting revenue targets in highly competitive media environments—all while handling shrinking timelines, growing client expectations, and tighter internal resources. Account executives and sales leaders often needed to create compelling stories about their stations’ value quickl…
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