US EditionCarlton Dry gets a rebrand
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Carlton Dry gets a rebrand
One of Australia’s most popular beers has rolled out a fresh visual brand identity in collaboration with design agency Co-Partnership. Carlton Dry is targeting a wider audience with the refresh while aiming to offer drinkers more opportunities to moderate with its 3.5% offering. Carlton-Asahi Beverages Marketing Manager, Jessica Johnson, said the branding paves the way for growth. “The strategic decisions behind Co‑Partnership’s work have given …
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