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Evian Announces Multi-Grand Slam Tennis Champion Carlos Alcaraz as Its Newest Global Brand Ambassador

Summary by PR Newswire
/PRNewswire/ -- Today, evian, the premium, mountain-made natural spring water, welcomes professional tennis star Carlos Alcaraz as its newest Global Brand...

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According to the Journal of Marketing Research, working with celebrities can increase the credibility of a product, as the ambassador’s values tend to be associated with the brand. In addition, Sprout Social indicates that campaigns involving ambassadors achieve a 30% higher brand retention compared to those that do not include public figures. Brand ambassadors play a key role in strengthening genuine links with consumers. Spanish tennis player …

Evian announces this Thursday, June 26, 2025 the arrival of Carlos Alcaraz as the new international ambassador of the brand. A few weeks after his co-starring in Roland-Garros, the young Spanish champion joins the Evian family to embody the signature "Live Young". Through this partnership, the brand and the player want to inspire future generations and promote a healthy, optimistic and joyful lifestyle. With this collaboration, Evian strengthens…

Liquid bonus: The Danone water brand Evian makes tennis pro Carlos Alcaraz a brand ambassador. The five-time Grand Slam winner is supposed to spread the brand's "Live Young" spirit around the world and inspire people to a healthier lifestyle. The campaign images show him with pink Evian tennis balls. about-drinks.com, ots.at (Photo: Evian)

Danone DACH [Newsroom]Frankfurt am Main (ots) - The five-time Grand Slam winner and current Roland Garros Champion will share with evian the 'Live Young' spirit of the brand worldwide Today evian Carlos Alcaraz welcomes as new brand ambassador. Carlos ... Continue reading here...Original content of: Danone DACH, news transmitted by currently

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CNNMoney Switzerland broke the news in on Thursday, June 26, 2025.
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